
Nottingham ForestElliot Anderson
Central midfielder
- 2024£35M
from Newcastle - 2026£116M
to Manchester City, the most expensive British player ever
The call at signing: Tier 4 with a Tier 2 ceiling. Sold at Tier 3, on the projected path.
Every player and coach in 86 competitions, judged against your squad and your league. The verdict, the reasons and the board paper, wherever the decision is made.
Questions a sporting director asks every week. Tap one to see where Fenida answers it.
1 · The verdict
There is no rating in the abstract. Every candidate is set against your squad and your level, and the answer is Pursue, Caution or Pass, with the reasons beside it.
Alberto Moleiro against a Premier League squad, in the app as it is today. Photos and the squad’s names hidden.
2 · Coaches
Every league season is set against where the squad’s value said the club should finish. What is left is the coach: the seasons he beat it, the seasons he fell short, and how he works.
3 · Alerts
Fenida watches every player on your shortlists. When something changes, one message arrives with the news and the player a tap away. Every Monday morning the club’s weekly report follows.
4 · Ask
In the app or in a WhatsApp chat. The answers come from the same data the app shows: levels, contracts, market values and minutes.
Three of the questions Fenida suggests when you first connect WhatsApp.
5 · The board
Two documents for every player, as a PDF or straight to WhatsApp. The File is the record, with no opinion in it. The Case is the argument, written for your club, and it ends in a decision.
Clubs already buy the same data as everyone else. What is missing is one consistent way to judge any candidate against your own club, and a record of why each decision was made.
spent on international transfer fees in 2025, a record and more than half as much again as 2024.
of big-money signings do not deliver the playing time their clubs expected.
decision at a time. Each one has to be defended in front of a board.
Every recommendation is built from the same four questions, and none of them disappears into a single score. If one part of the case is weak, you see which one.
Tier 3 now and Tier 2 at his peak, second of the six wingers in the squad he would join.
No meaningful injury concern in three seasons, and none in his background.
An asking price of €45–55M, as reported, against a €50M market value.
Alberto Moleiro, Villarreal winger, 22. The same four answers for every player.
The phone is for deciding. The full platform is for searching the market, setting candidates against your squad and building the shortlist. The verdict and the numbers are the same on both.
Every rating comes with a likely range. Thin evidence gives a wide range, and the verdict waits until the evidence is there.
A 20-year-old winger against your No. 7
Too close to call.
One Bayesian model, fitted on 171,901 matches across 86 competitions and 11 seasons. 14,903 players who have played both in Europe and elsewhere tie every competition to one scale, so a candidate in Brazil, one in Poland and your own player sit on the same line.
Players at clubs that work with Fenida, from the fee paid to the fee received. Every figure is as publicly reported.

Nottingham ForestCentral midfielder
from Newcastle
to Manchester City, the most expensive British player everThe call at signing: Tier 4 with a Tier 2 ceiling. Sold at Tier 3, on the projected path.

Nottingham ForestDefensive midfielder
from Stuttgart
to Lyon, loan fee and purchase
OlympiacosWinger turned right-back
from Rio Ave
to Brighton
NEOM SCWinger
from Lyon, in the second division
Rio Ave, then
OlympiacosWinger · one asset, three clubs, eighteen months
Estrela Amadora to Rio Ave
Rio Ave to Olympiacos, plus bonuses
Olympiacos to Sporting KC, a club record for the MLS sideThe people who use Fenida to make the decision, and to take it to the board.
The same verdict, read four ways: the people who sign it off, the people who make it, and the people who build the case.
A paper you can read in two minutes, with the reasons and the risks on one page and a clear recommendation at the end. The week’s report arrives on WhatsApp every Monday.
Every candidate set against your squad and your level, and a Pursue, Caution or Pass you can defend.
The whole market in your own terms, and an alert when a price, a contract or a ceiling moves.
The numbers done before the trip, so the time goes on watching the players who are worth it.
We work with a small number of clubs by design, and each gets direct access to the people who build the model.
The clubs we work with play in




What goes in, and what every answer is measured against.
Fenida works with event, tracking, physical, market, fixture, contract and injury data, public reporting and your own providers, and sets all of it against your squad, league and level.
Your league, your level and your squad are the reference for every answer.
The model works with the event, tracking and market data you already license. Providers can change without changing the answers.
Encrypted in transit and at rest, single sign-on for club rollouts. Your data never trains third-party AI models.
A working session on your league, your squad and one position you are recruiting for, with the people who build the model.
Or write to contact@fenida.org